The celebrity excrement craze probably reached its zenith in the late 1960s, with the arrival in swinging London of Indian guru Jockum Gage Baba, who attributed his amazingly youthful demeanour (he claimed to be over two hundred years old), to his habit of drinking a litre of cow’s urine a day, just as prescribed in the sacred Hindu scriptures. Actors and musicians, including Steve McQueen, Rock Hudson, Peter Sellers, Jim Morrison, Jimi Hendrix, The Beatles, The Rolling Stones, and Rolf Harris, flocked to have bottles of their own urine blessed by the Holy Man, who claimed that the resulting ‘holy water of life’ could cure any ailment on earth. Indeed, Hollywood actor and director John Huston asserted that Baba had cured his impotence – within fifteen minutes of swigging a bottle of his own blessed urine he experienced his first erection since shooting an African elephant in 1952. “It was like a steel rod between my legs. I was insatiable for the next forty-eight hours,” he later wrote in his autobi …

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